Building Your Brand, Then Building a Brand: Using the Power of Influence to Start a Business
There’s no guidebook, no course for marketing in the social media age. Yet, platforms such as Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.Two influencers-turned-brand founders – Sabrina Sadeghian of the skincare-focused makeup brand 4AM SKIN and Nicole Shiraz of Nalia
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