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Web3 has its share of high-profile influencers who have opened the door to consumer and business interest in the industry. While this creates a tide that can help raise the profile of all companies in the space, eventually a Web3 brand will need to find a way to stand out
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According to a court document filed recently in the Voyager Digital bankruptcy case, the U.S. Federal Trade Commission (FTC) is investigating the marketing of the crypto firm. Like the U.S. Securities and Exchange Commission (SEC), the FTC has objected to Binance US purchasing Voyager’s assets. FTC’s Objection to Voyager’s Proposed Sale
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The United States Federal Trade Commission, or FTC, said it had started an investigation of crypto lending firm Voyager Digital parallel to the company’s bankruptcy proceedings.In a Feb. 22 filing in U.S. Bankruptcy Court for the Southern District of New York, the FTC said it was investigating Voyager and its
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The US Federal Trade Commission doesn’t want bankruptcy proceedings for the crypto lender to halt its investigation Source
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Celebrities, unfortunately, are only part of the problem with the current state of crypto marketing. An industry of Web3 YouTubers, Twitch streamers and TikTok stars emerged during the coronavirus pandemic. While most of these creators posted videos in good faith and wanted to share their passion for crypto and blockchain,
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The fallout from the collapse of failed crypto exchange FTX is forcing Web3 brands, and projects previously focused on managing the public’s perception, to concentrate on fighting for their very legitimacy, Laura K. Inamedinova, a Web3 marketing expert, has said. Besides just trying to convince backers and investors, Inamedinova said
Read MoreThe Information Commissioner’s Office (ICO) has fined five companies a total of £435,000 for making nearly half a million unlawful marketing calls to people registered with the Telephone Preference Service (TPS). It is against the law to make a
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Tesla CEO Elon Musk has seemingly given the cold shoulder to a $600,000 monument of him in goat form — which was created as part of a bizarre crypto marketing stunt.Delivered to Tesla’s Austin headquarters on Nov. 26, the 30-foot, 12,000-pound metal statue of Elon Musk was part of a
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The Information Commissioner’s Office (ICO) has fined Easylife Ltd £1,350,000 for using personal information of 145,400 customers to predict their medical condition and target them with health-related products without their consent. The company was also fined £130,000 for making
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The Information Commissioner’s Office (ICO) has fined four companies a total of £370,000 for making over 820,000 home improvement predatory marketing calls to people registered with the Telephone Preference Service. The ICO started its proactive investigation into predatory marketing
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