Why Macy’s Stock Rallied Then Cratered Over Q2 Earnings Report
Macy’s stock rallied some 2.75% by midday Wednesday, only to pull back to 1% below the day’s opening price. At issue is stronger-than-expected online sales, but massive losses in the second quarter as the pandemic raged. Macy’s has to address a fundamental weakness in its competencies: Online should not be less profitable
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