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After 10 years at a national PR agency, I was recruited by Burson-Marsteller, a giant international agency. My assignments there included redesigning the fan balloting publicity program for Gillette Stadium in Foxborough, Mass., and assorted sports marketing projects for corporate accounts, including the Olympics. I was designated the U.S. spokesman
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For each Crypto All-Star, we tried to calculate what you would have gained -- or lost -- if you invested $1,000 in their chosen project at the time of their announcement. Original Source
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Tokenized contracts, multi-signature wallets and traceable, searchable records bring transparency to athlete compensation and to individual or team revenue streams. Merchandise, licensing deals, TV syndication, streaming, parking income and concessions – all can be reflected with extreme granularity for all parties involved. This is Web3-driven transactional efficiency at scale. Source
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When it launched in March 2018, SX Bet (formerly named SportX), a peer-to-peer betting exchange, was built on Ethereum, the second-largest blockchain. With activity during the “DeFi summer” of 2020 driving up gas costs on Ethereum, SX had to pause the addition of new betting markets. It then moved to
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Projects like Socios – arguably just a turbo-charged loyalty rewards scheme – are just a glimpse of what’s possible. More ambitious are decentralized autonomous organizations (DAO) for sports that could give fans a say over club management, player recruitment, the styling of sportswear and even ownership. Though DAOs haven’t yet
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The average person can’t afford to buy a yacht. But if thousands of people pool their resources? Suddenly the barrier to entry is lowered. And then they can start calling the shots: Who captains the crew, how much the team should get paid, which sponsors to use, which nation’s flag
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The heavy involvement of the sports ecosystem is what expedited nonfungible tokens’ (NFT) mainstream adoption as the teams and players leveraged the technology for fan engagement. However, sports fans revealed their interest in moving beyond the hype and making investments based on knowledge about NFTs and trust in the issuers.The
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press release PRESS RELEASE. Unagi is shifting the way sports fans interact with their favorite sports clubs through their innovative free-to-play and play-to-earn fantasy sports game: Ultimate Champions. Live since April 2022, the company has shaken the industry with several trailblazing successes including: Launching its fantasy football game with over 40
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Crypto exchange OKX has announced that it has made a deal with English Premier League (EPL) champions Manchester City to become the team’s training kit sponsor for the 2022-23 season. Despite the current bear market, it appears that crypto and sports partnerships have been going strong, with fellow EPL team
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