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For too many Web3 projects, marketing is often an afterthought. The prevailing wisdom is that a visionary founder will generate a killer idea that will get VCs frothing, use their funding to hire a superstar developer (or an entire team of them) and bring the vision to life via the
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The BIT token will soon undergo a branding transformation to become Mantle, a measure approved through a high majority vote on May 19 on a proposal to optimize the token ahead of the launch of a new layer-two mainnet. As Cointelegraph reported on May 12, the BIP-21 proposal sought to unify
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A proposal seeking to apply a "One Brand, One token" principle has been pushed to a vote on BitDAO's Snapshot, calling for substituting BitDAO's token (BIT) under a new governance token. Snapshot serves as an off-chain governance voting platform for decentralized autonomous organizations (DAOs) and other blockchain projects.According to proposal
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As baseball enthusiasts flocked to National's Park in Washington D.C for the Major League Baseball (MLB) opening day, the noticeable presence of Terra (LUNA) – the crypto ecosystem that collapsed in May 2022 – didn’t go unnoticed by attendees.A Twitter user who attended The Washington Nationals’ home opener against the
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Spectators could not see Crypto.com’s logos during Formula One's French
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Leveraging the Lightning Network for branding? Is that even possible? Voltage, a bitcoin infrastructure provider, makes a great case for it. Granted, their “Identity and brand on the Lightning Network” article is in itself a branding effort by the company. That doesn’t mean the information it contains is invalid, though.
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!llmind is a Grammy-winning producer. He collaborates with artists like Beyonce, Kanye West and Lin-Manuel Miranda – it’s a long list.The secret to his success? A concept he calls “BLAP,” which originally stood for Beats, Love, Alcohol, Parties. He builds communities. This started back in 2007, in a Soho lounge
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By uniting the brand identity, FTX is looking to rival Coinbase and other major trading platforms.FTX has announced that FTX: Blockfolio mobile app will now be called FTX mobile app. The crypto exchange had acquired the Blockfolio portfolio tracking app for $150 million in August 2020. Prior to that time,
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