Lucidity has processed more than 600 million transactions, according to a Thursday press release shared with CoinDesk. The problem Lucidity has set out to solve, it says, revolves around increasing transparency in ad spending for digital advertising. Over $30 billion in advertising spending is wasted every year, the companies claim. Specifically, Lucidity says it is attempting to solve the issue by allowing advertisers to identify and cut down on the waste involved in the advertising process.
Umbrella Network Acquires Digital Advertising Oracle Lucidity for ‘Tens of Millions’ — CoinDesk
