Friday, June 9, 2023
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Umbrella Network Acquires Digital Advertising Oracle Lucidity for ‘Tens of Millions’ — CoinDesk

Lucidity has processed more than 600 million transactions, according to a Thursday press release shared with CoinDesk. The problem Lucidity has set out to solve, it says, revolves around increasing transparency in ad spending for digital advertising. Over $30 billion in advertising spending is wasted every year, the companies claim.

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