Toy

Billion-Dollar Toy Brand L.O.L Surprise! to Build Its Own NFT Marketplace

MGA Entertainment, makers of the top-selling L.O.L. Surprise! dolls, is partnering with Ioconic, a company that helps bring brands into the non-fungible token (NFT) industry, to bring L.O.L. Surprise! to the blockchain in the fourth quarter.L.O.L. Surprise! has amassed $25 billion in retail sales for the privately-held MGA, according to

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