Wednesday, April 24, 2024
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MGA Entertainment and Ioconic launch L.O.L. Surprise NFT platform in 20,000 retail stores worldwide

Toy company MGA entertainment announced Tuesday that the first NFT-based cards for the L.O.L. Surprise trading card game are now available for purchase.The company entered into a partnership with digital asset consultancy firm Ioconic in September, and now hopes that the $25 billion L.O.L. Surprise brand will succeed in ushering its young fans

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Billion-Dollar Toy Brand L.O.L Surprise! to Build Its Own NFT Marketplace

MGA Entertainment, makers of the top-selling L.O.L. Surprise! dolls, is partnering with Ioconic, a company that helps bring brands into the non-fungible token (NFT) industry, to bring L.O.L. Surprise! to the blockchain in the fourth quarter.L.O.L. Surprise! has amassed $25 billion in retail sales for the privately-held MGA, according to

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