At AB InBev, McInerney resoundingly answered these questions, and then she determined that, yes, it does make sense to bring a beer into the metaverse. Which finally brings us back to the core question – what does it even mean to “drink a beer in the metaverse,” and how is this not absurd? At happy hour, I prefer my IPAs on draft, or maybe in a bottle, or sometimes in a can. Rarely as a JPEG.
Welcome to the Age of Metaverse Commerce
