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Unilever, O2 and Sky Join Blockchain Pilot for Digital Ad Transparency

Unilever, O2 and Sky are among the latest big firms to sign on to Jicwebs’ blockchain pilot program designed to improve trust and transparency in digital advertising.The news was revealed in a Nov. 12 report from United Kingdom-based industry magazine Campaign.Industry involvementJicwebs — an acronym for the U.K. digital

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