“Cryptocurrencies as an industry and asset class began with people going individually into tokens, but now there’s an asset management and advisor infrastructure being built,” said Henry Yoshida, co-founder and CEO of Rocket Dollar, which provides self-directed retirement accounts to individuals who want to use their retirement savings to invest in any alternative asset, including crypto. Yoshida is a former Merrill Lynch advisor who went on to found MY Group LLC, a retirement advisory firm with $2.6 billion in assets under management and then robo-advisor Honest Dollar, which was acquired by Goldman Sachs.