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Coinbase and the National Basketball Association (NBA) are teaming up on a multi-year partnership, the publicly traded crypto exchange said Tuesday.The deal extends to the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.“As part of the partnership, we will create interactive experiences to engage
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Cryptocurrency exchange Bakkt, which is majority-owned by Intercontinental Exchange (ICE), was trading down 2.4% in its first day of trading after completing a SPAC transaction with VPC Impact Acquisition Holdings.Bakkt, based in Alpharetta, Georgia and founded in 2018, began trading Monday under the ticker symbol “BKKT” on the New York
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On October 8, the leading California-based talent agency Creative Artists Agency announced it has inked a deal with the infamous non-fungible token (NFT) asset collector known as “0xb1.” The influential talent agency aims to help the pseudonymous 0xb1 monetize the vast NFT collection and bolster “blue-chip brands looking to enter
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Following a number of partnerships this year, FTX Trading Limited announced on Thursday that the company has partnered with the Mercedes-AMG Petronas Formula One Team. According to FTX, the relationship will “span multiple race seasons” and the FTX logo will be “featured prominently” by both cars and drivers. FTX Teams up
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When the NBA season starts next month, not one, but two teams will be wearing crypto-related ad patches.The Philadelphia 76ers announced Wednesday that Crypto.com’s logo will be emblazoned on all team uniforms. The Sixers join the Portland Trail Blazers, which inked a deal with crypto ecommerce site StormX earlier this
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The U.S. Department of Homeland Security’s Immigration and Customs Enforcement (ICE) branch awarded a three-year contract to Coinbase for its analytics software on Sept. 16.The initial obligation is for $455,000 but can go up to a total of $1.37 million by 2024.The contract with ICE is the latest in a
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Inter Milan, Italy’s reigning soccer champion, has signed a partnership agreement with blockchain company Zytara Labs. The collaboration aims to provide users of the club’s mobile app with access to crypto products and allow Inter to create digital collectibles for fans around the world. Italy’s Inter Finds Sleeve Sponsor in
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Crypto derivatives exchange, FTX, has purchased the naming rights to California University’s Cal Memorial Stadium with a view to introducing its own branding.The Sam Bankman-Fried owned derivatives exchange is delving deeper into sports after signing a 10-year, $17.5 million naming rights deal with the university. The stadium's home team, the Cal
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The football ecosystem has stepped up its adoption game as more clubs continue to involve crypto in mainstream operations. Netherland-based top-tier football club PSV Eindhoven has partnered with local crypto trading platform Anycoin Direct, which will pay the club an undisclosed amount of Bitcoin (BTC) in a new sponsorship deal. According
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