After 10 years at a national PR agency, I was recruited by Burson-Marsteller, a giant international agency. My assignments there included redesigning the fan balloting publicity program for Gillette Stadium in Foxborough, Mass., and assorted sports marketing projects for corporate accounts, including the Olympics. I was designated the U.S. spokesman for the Seoul Olympic Organizing Committee and acted as a troubleshooter at the 1988 Summer Games.
Regulators Should Ban Crypto Advertising in Sports
