The numbers don’t lie, either. RTFKT’s Discord server currently boasts just under 232,000 members. By contrast, Adidas sits at almost 57,000 at the time of writing. Web3 natives like CryptoPunks and Bored Apes Yacht Club (both owned by Yuga Labs) are also trailing behind, with 71,000 and 172,000, respectively.
Nike’s Venture into Web3 Isn’t About Tech – It’s About Culture
