Over the summer of 2017, Shirley, Lafrance, Cope and the team raced to bring the alpha version to ETHWaterloo, a hackathon in Canada. The product was crude. It had a “really ugly front-end,” remembers Gharegozlou. They found a bunch of Pokemon cards, put pictures of cats on them, and handed them out to the geeks at the hackathon, saying, “Hey, these are cat collectibles. This is Pokemon, but for cats.”