The ICO’s Regulatory Sandbox aims to support organisations who are creating products and services which utilise personal data in innovative and safe ways.
Good With, a fintech and edtech start-up, entered the Sandbox as part of its work to develop mobile applications which will help educate young adults on personal finance. It plans to develop a Financial Virtual Assistant (FVA) app which will combine various personal data sources to produce a ‘financial readiness score’. Good With hopes this readiness score will help to provide the FVA’s users (18-24-year-olds), who might struggle to obtain credit via traditional methods, with fairer access to financial products and services. The app is currently still in a beta testing phase.
Read the Good With exit report.