The Holy Grail for the next wave of crypto adoption will be when customers use blockchain seamlessly, without needing to know or understand the underlying tech. Just as we use video calls without knowing the underlying protocol, VOIP, so too will blockchain become a frictionless, user-friendly and branded transfer of value and data. We’ll see social media giants incorporating crypto payments without users ever needing to know it’s blockchain behind the scenes.
Friedrich Zwanzger of Blockdaemon On the Future of Web3 Infrastructure – Crypto 2023
