In crypto’s early days, many physical retailers announced they were going to accept digital currency, only to shutter their plans. “Physical store acceptance of crypto is more important to monitor, as over 85% of sales in the U.S. occur in stores rather than online,” Morgan Stanley’s cryptocurrency analyst Sheena Shah told clients in a note, adding that only eight of the top 500 retailers currently accept bitcoin, according to Morgan Stanley’s research.
Bitcoin Payments Remain in Their Infancy But There Are Green Shoots Everywhere
