Within each Web3 ideological camp, certain customs are particular to each group, whether it’s Ethereum co-founder Vitalik Buterin’s followers abstaining from seed oils or Bitcoin maximalists photoshopping laser eyes on their social media avatars. Memes reinforce these rituals while creating mythology around company founders. Unlike traditional corporate demographics, Web3 communities boast sycophantic, deranged followers willing to bet their entire financial well-being on whether a crypto lives or dies.
What Legacy Brands Can Learn From Web3’s Hyper-Cultish Narratives
