“Binance was the first to launch, and it was really successful. And when you’re successful, you get copycats,” Katie Talati, co-founder and director of research at the crypto asset manager Arca, said. “Huobi, OKX, they all launched their own token and, going forward, it has been standard. FTX didn’t launch until the second half of 2019, and at the same time they launched their token.”