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But how exactly does a stadium naming deal unwind if, hypothetically, the rights-leaser goes bankrupt? It seems like a real hassle, from taking down all those signs to finding a new sponsor. To find out more, I called Joel Feldman, co-chair of global trademark and brand management at the law
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Premier League champions Manchester City and their new partner Sony have begun building a virtual replica of the Etihad Stadium which will be the team’s central hub in the Metaverse.Etihad Stadium is the home of Manchester City, England’s top soccer team at the moment. The team announced on Feb. 18
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Construction will begin next year in the current location of the military school, which will be rebuilt elsewhere with twice its current capacity, the president said. Dec 31, 2021 at 2:54 a.m. UTCUpdated Dec 31, 2021 at 2:54 a.m. UTCEl Salvador flag (Getty Images) Original Source
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The popularity and influence of digital assets keep surging as different sectors keep sticking to them. Among other mainstreams involved in cryptocurrency, the sporting portals and industry as a whole are not left out. Recently, S.S.C. Napoli, an Italian football giant, signed a Floki Inu (FLOKI) token sponsorship deal. This deal
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Crypto.com’s CRO token more than tripled in November, becoming the month’s top-performing cryptocurrency, after the company announced new marketing initiatives involving hiring Oscar-winning actor Matt Damon to star in an advertising campaign and purchasing a naming-rights deal with the Staples Center, where the Los Angeles Lakers basketball team plays.The cryptocurrency
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The team behind the Floki Inu (FLOKI) token — inspired by Elon Musk’s pet dog of the same name — has signed a sponsorship deal with Italian football giant S.S.C. Napoli. S.S.C Napoli was founded in 1926 and is one of the most popular professional teams in Italy. The historic
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News broke Wednesday that Los Angeles’ Staples Center, longtime home to the National Basketball Association dominator L.A. Lakers team, will be renamed “Crypto.com Arena” in a 20-year, $700 million naming rights deal that appears to be the largest in sports history. While plenty of sports fans seem to be mourning
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Cal Memorial Stadium has sold its naming rights to FTX during its second vital branding move. This venture was put forward after the purchase of the Miami Heat Arena’s naming rights in March. FTX is a Crypto derivative exchange that bought the Cal Memorial Stadium from California University. This move by
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Crypto derivatives exchange, FTX, has purchased the naming rights to California University’s Cal Memorial Stadium with a view to introducing its own branding.The Sam Bankman-Fried owned derivatives exchange is delving deeper into sports after signing a 10-year, $17.5 million naming rights deal with the university. The stadium's home team, the Cal
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