Binance taps Tiktok star Khaby Lame to drive Web3 adoption
Crypto exchange platform Binance has partnered with Khaby Lame, the most-followed creator on TikTok, to increase the awareness for Web3. The influencer would act as a global brand ambassador for the exchange, helping debunk myths surrounding the crypto and blockchain space. Lame rose to fame on TikTok gaining 142 million followers
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