If the new rule is passed into law without any changes, traditional financial firms would still be able to sign off on their own advertisements, but crypto firms will likely be at the mercy of authorized persons who don’t work for those firms. People who approve promotions will also have to check they are fair, clear and not misleading, said James Alleyne, a legal director at Kingsley Napley LLP, in a statement.
Proposed UK Rules Will Make Advertising Crypto a Lot Harder, Industry Warns
