“Our product makes perfect sense for Vegas, where every door seems to require some type of access,” Josh Katz, CEO of YellowHeart, told CoinDesk in an interview. “Normally when you walk out of the MGM, it’s all over. What happens in Vegas stays in Vegas, as they say. But with these tickets, we’re really giving people a collectible to remember the show by, people love the artwork and how it changes after being scanned.”