Stephen Almond, Executive Director – Regulatory Risk said:
“People should be able to enjoy the benefits of using their connected devices without having excessive amounts of their personal data gathered. This simply isn’t a price we expect to pay.
“To maintain trust in these products companies must be transparent about the data they collect and how they use it, and ensure that the data is not used or shared in ways that people would not expect. The ICO is developing guidance on data protection and Internet of Things devices and we will act where we don’t see the rules being followed.”
