Genesis Digital Assets, a bitcoin mining company with five data centers in Texas, used a similar framework for choosing the state. Ankit Joshi, Head of North America at Genesis Digital Assets, calls it the “3 Ps” of Power, Purpose, and People. Texas has cheap power. As for purpose? “Bitcoin is all about freedom,” says Joshi. “And in my dealings with the utilities and the regulators, Texas is all about freedom. Texas is all about hard work,” he says, which is why the “whole Texas story” resonated with the company.