While NFTs are non-fungible, they can still change hands just like any other digital asset, and the secondary market for NFTs is still in its infancy. So let’s say Amy, from our cosmetics example, doesn’t really want her exclusive experience with a makeup artist – she can put her NFT on the secondary market and trade it for crypto, cash, or another NFT offering a similarly valued experience.
How NFTs Will Drive the New Wave of Consumer Loyalty
