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A large chunk of OKX’s $25-$50 million annual advertising budget goes towards its sports deals. Crypto exchange OKX wants its deals with Formula 1 team McLaren and UEFA Champions League-winning team Manchester City to last a decade. The company reportedly spends $25-$50 million per year in its sponsorship deals with the
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The livery features McLaren’s Fluro Papaya colorway with neon pink embellishments and dynamic, cyberpunk-inspired engine illustrations. McLaren told CoinDesk that the design represented the emergence of new technologies from the region, such as cryptocurrencies and the broader Web3 sector. Original Source
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McLaren Automotive plans to create and mint non-fungible tokens (NFTs) of its luxury supercars in a partnership with metaverse infrastructure platform InfiniteWorld. Original Source
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