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Under terms of the sponsorship, which will begin this month, Bitso’s logo will appear on São Paulo’s official jersey, and part of the Brazilian club’s Morumbi stadium will be earmarked for a special area named after the crypto exchange, Bitso’s VP of Marketing José Molina told CoinDesk. Original Source
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The Advertising Standards Authority (ASA), a body that oversees advertising in the United Kingdom, is cracking down on non-compliant crypto advertisements. Earlier this year, Arsenal became one of the many football clubs to collaborate with blockchain firm Chiliz and launch a fan token. On Aug. 12 this year, the club promoted
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The cryptocurrency exchange Crypto.com has announced the company has partnered with the Angel City Football Club (ACFC) as the ACFC’s official cryptocurrency and NFT partner. The deal follows a slew of sports-related partnerships Crypto.com has made this year, including acquiring the naming rights agreement to the former Staples Center home
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Cryptocurrency exchange Crypto.com has inked another deal to expand its brand recognition in the United States with the professional women’s sports team Angel City Football Club.In a Tuesday announcement, Crypto.com said it had partnered with the Los Angeles soccer team in an effort to increase the awareness of and access
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U.S. football Star Odell Beckham Jr. is taking his new salary in bitcoin and is giving away $1 million in the cryptocurrency in partnership with Square’s Cash App. “To all my fans out there … I’m giving back a total of $1M in BTC right now,” he wrote. Football Star Odell
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press release PRESS RELEASE. YIELD App, a FinTech company, is thrilled to announce it has become the Official Digital Asset Wealth Management Partner of top Premier League football club, West Ham United. This exciting partnership comes just seven months after the public launch of YIELD App in February 2021, demonstrating the
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On September 21, the non-fungible token (NFT) fantasy football platform Sorare announced the company raised $680 million in a Series B funding round led by Softbank. The capital raise gives Sorare a new valuation of around $4.3 billion and the company plans to open a U.S.-based office. Sorare Reveals $680M Capital
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As the global sports NFT market continues to mature, U.S. companies will look to take market share of the lucrative European soccer NFT space, and vice versa. Thibaut Predhomme, head of operations at Sorare, is not worried about having to compete on their own turf. Original Source
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Inter Milan will have its soon-to-be-launched $INTER token on its front side of the official shirts.Inter Milan, an Italian professional football club, has announced a major partnership with Chiliz ($CHZ), the leading blockchain provider for the global sports and entertainment industry. According to a Medium post by Chiliz, Inter Milan
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