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Australian Open Apes Into Tennis NFTs and Decentraland Too

“We’ve always been known as one of the most innovative and entertaining events on the calendar,” Plummer told CoinDesk in an interview. “It’s a festival of entertainment as much as a tennis tournament, some people spend eight or nine hours at the Australian Open and don’t even see a tennis ball. Going into the metaverse was the next logical step in that progression.”

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